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Smencils – The Smell of Success

In 2012, Smencils pencils proved to be a real hit with Mummy Bloggers!
These special scented, bio-degrabeable and recyclable pencils have been created in collaboration with Robinsons® Fruit Shoots. Armed with this information we set about creating some buzz for the product…

The BuzzSeeker Brief
In 2012, Smencils pencils proved to be a real hit with Mummy Bloggers!
These special scented, bio-degrabeable and recyclable pencils have been created in collaboration with Robinsons® Fruit Shoots. Armed with this information we set about creating some buzz for the product…

Generating the Buzz
We gave over 45 mummy bloggers the chance to try out these scented surprises and all of them wrote on their sites with sparkling reviews! These reviews were also Search Engine Optimised by our SEO gurus, therefore ensuring they stayed at the top of Google rankings.

BuzzSeeker Success
The coverage gained totalled over 200,000 unique users per month and made a big splash in the blogosphere! With extensive coverage on blogs, Facebook pages and twitter, this was one of our biggest success stories.

Ocean Spray – Making a splash about a new product range

In Autumn 2012, Ocean Spray launched a brand new range of chilled 100% juices and they came to us for a little help.
These NEW 100% juices contains exactly that, 100% natural juice and nothing else. To help get the new product of the ground we launched a campaign to gain some tip-top online coverage.

The BuzzSeeker Brief
In Autumn 2012, Ocean Spray launched a brand new range of chilled 100% juices and they came to us for a little help.
These NEW 100% juices contains exactly that, 100% natural juice and nothing else. To help get the new product of the ground we launched a campaign to gain some tip-top online coverage.

Generating the Buzz
To do so we targeted lifestyle and family blogs to get people talking about their brand new drinks!
After cherry picking 10 of the best lifestyle bloggers, they were asked to review a selection of juice samples. Each blogger gave their honest opinions on the juices and then shared their views on their blog, on their Facebook pages and on their twitter feeds.

BuzzSeeker Success
This micro campaign saw a strong total of coverage of 100,000; but with only ten targeted blogs taking part this presented incredible value to the brand.
“We used the BuzzSeeker.com service to complement our client’s web TV campaign and help drive online engagement and interaction for the brand. We were delighted with the response from bloggers who chose to receive further information and product samples resulting in a raft of positive online coverage that supported our campaign. I wouldn’t hesitate to use BuzzSeeker.com again.”
Rosie Gooch, Account Director, FML Public Relations

Drummond Park – Pumpazing!

Drumond Park approached us to promote their new and exclusive Pumpazing toys. The task was to get these exciting toys into the hands of bloggers with children and get them buzzing about their experiences!

The BuzzSeeker Brief
Drumond Park approached us to promote their new and exclusive Pumpazing toys. The task was to get these exciting toys into the hands of bloggers with children and get them buzzing about their experiences!

Generating the Buzz
Thanks to our BuzzSeeker Weekly Bulletin we were able to attract Drumond Park’s key demographic – the mummy blogger!
We sent out 20 Pumpazing sets for review. These sets came complete with BuzzSeeker guidance for bloggers on embedding relevant links and how to optimise articles for search engines, just to make sure that each article really performed well even after the campaign.

BuzzSeeker Success
The result was astonishing, with a tonne of coverage and rave reviews from some of the UK’s most prominent parental bloggers the client was left rather happy!

European Academy of Allergy and Clinical Immunology – Mummy Blogger Meet with Dr Hilary Jones

A report released by the EAACI – European Academy of Allergy and Clinical Immunology – showed that life threatening allergic reactions in children have increased 7-fold in the last ten years and a third of all allergic shocks in children occur for the first time at school. Our task was to raise awareness of this news and inform prominent parental bloggers, ideally with children who suffer from allergies.

The BuzzSeeker Brief
A report released by the EAACI – European Academy of Allergy and Clinical Immunology – showed that life threatening allergic reactions in children have increased 7-fold in the last ten years and a third of all allergic shocks in children occur for the first time at school. Our task was to raise awareness of this news and inform prominent parental bloggers, ideally with children who suffer from allergies.

Generating the Buzz
We invited some of the UK’s leading parental bloggers to a breakfast briefing to discover more about children and food allergies and why early detection can make a huge difference to a child’s wellbeing at school.
Dr. Hilary Jones, TV celebrity & one of the country’s top allergy experts, presented the briefing leaving the bloggers informed and highly impressed with the EAACI.
What’s more, attending bloggers received a comprehensive press pack and a goody bag filled with delicious healthy treats, books, and more.

BuzzSeeker Success
The exclusive, invite only briefing took place at The Royal Festival Hall, London and some of the UK’s leading parental bloggers attended.
As anticipated, the meet got some great coverage and really helped spread the word on such an important subject.

All change at Blog-Match

Morning folks, just a quick post to say that we’re beavering away here at HQ improving the entire Blog-Match offering to both brands and bloggers. We expect to start implementing our improvements early next year and for now it’s business as usual. We’ll be changing our name, sign up process, rolling out new categories… in fact we’re not leaving a stone unturned in our quest to create ‘the ultimate blogger meets brand tool’.

We’re mightily excited about what’s cooking and as ever we’re always up for new ideas, so please feel free to share with us.

The Blog-Match Team

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