Drummond Park – Pumpazing!
The BuzzSeeker Brief
Drumond Park approached us to promote their new and exclusive Pumpazing toys. The task was to get these exciting toys into the hands of bloggers with children and get them buzzing about their experiences!
Generating the Buzz
Thanks to our BuzzSeeker Weekly Bulletin we were able to attract Drumond Park’s key demographic – the mummy blogger!
We sent out 20 Pumpazing sets for review. These sets came complete with BuzzSeeker guidance for bloggers on embedding relevant links and how to optimise articles for search engines, just to make sure that each article really performed well even after the campaign.
The result was astonishing, with a tonne of coverage and rave reviews from some of the UK’s most prominent parental bloggers the client was left rather happy!