Ocean Spray – Making a splash about a new product range
The BuzzSeeker Brief
In Autumn 2012, Ocean Spray launched a brand new range of chilled 100% juices and they came to us for a little help.
These NEW 100% juices contains exactly that, 100% natural juice and nothing else. To help get the new product of the ground we launched a campaign to gain some tip-top online coverage.
Generating the Buzz
To do so we targeted lifestyle and family blogs to get people talking about their brand new drinks!
After cherry picking 10 of the best lifestyle bloggers, they were asked to review a selection of juice samples. Each blogger gave their honest opinions on the juices and then shared their views on their blog, on their Facebook pages and on their twitter feeds.
This micro campaign saw a strong total of coverage of 100,000; but with only ten targeted blogs taking part this presented incredible value to the brand.
“We used the BuzzSeeker.com service to complement our client’s web TV campaign and help drive online engagement and interaction for the brand. We were delighted with the response from bloggers who chose to receive further information and product samples resulting in a raft of positive online coverage that supported our campaign. I wouldn’t hesitate to use BuzzSeeker.com again.”
Rosie Gooch, Account Director, FML Public Relations