Smencils – The Smell of Success
The BuzzSeeker Brief
In 2012, Smencils pencils proved to be a real hit with Mummy Bloggers!
These special scented, bio-degrabeable and recyclable pencils have been created in collaboration with Robinsons® Fruit Shoots. Armed with this information we set about creating some buzz for the product…
Generating the Buzz
We gave over 45 mummy bloggers the chance to try out these scented surprises and all of them wrote on their sites with sparkling reviews! These reviews were also Search Engine Optimised by our SEO gurus, therefore ensuring they stayed at the top of Google rankings.
The coverage gained totalled over 200,000 unique users per month and made a big splash in the blogosphere! With extensive coverage on blogs, Facebook pages and twitter, this was one of our biggest success stories.